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Business and Management

How Augmented Reality Is Transforming the Face of ECommerce Industry?

The invasion of augmented reality in e-commerce has changed the future of retail. This wonderful feature of creating a compelling shopping experience through the ability to enter digital information into the physical environment has paved the way for new customer experiences.

AR-enabled e-commerce applications enhance the online shopping experience by bringing products to life with realistic and interactive product versions. You can visit https://hapticmedia.fr/blog/en/augmented-reality-marketing/ to experience AR shopping.

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1. Virtual test function to enhance the shopping experience

With this AR function, users can view products practically in the real physical environment. Make-up lessons, virtual 3D experiments with glasses, and home furnishing applications are some of the most popular areas that make use of AR solutions. This feature allows buyers to visualize in real-time what the product will look like.

2. Virtual Fabric Installation application to customize online shopping

This AR-based body measurement app is changing the way customers shop. Help consumers customize the shopping experience by letting them see what their clothes will look like and the size that fits them.

3. Increase the purchase rate by reducing the number of returns

AR helps increase the percentage of purchases by helping consumers determine the actual size of the product that best fits their body, so they can find the right garment by taking accurate measurements and calculating the quantity.

4. Replication of experience in business

AR helps physical businesses innovate by helping them transform their store layouts into interactive shopping experiences. Virtual stores offer consumers a great shopping experience without having to wait in long lines.

5. AR for marketing campaigns to promote sales

AR offers brands an opportunity to gain market advantage. Brands can now create user-generated content via AR applications. Advertisements created with AR applications help marketers create emotional connections with customers.