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Marketing and Advertising

Online Marketing Courses Covering Different Techniques

There are a wide variety of online marketing courses available today that cater to all sorts of specializations. An MBA online course is ideal for those who want to further their career or those who are already working in the industry but would like to learn more about it. These online marketing courses offer a comprehensive curriculum that can be completed in just two years' time. The following list includes some of the most popular online marketing courses currently offered by various colleges and universities.

Offered by: Adobe. Professionals who have recently graduated from digital marketing courses can take advantage of the Master Certificate in Advertising Marketing to enhance their abilities in this competitive field. In this course, students will learn how to create eye-catching advertising campaigns that effectively attract customers. Topics covered in the course include research methods and digital media production, creative problem solving, online research solutions, advertising research, online branding, internet research methods, and more.

Offered by: Coursera. This program was created by several professors in the field of electronic commerce, who wanted to create an online learning environment that is more engaging and interactive. Coursera's unique online marketing specialization combines theory with hands-on practice to ensure that its graduates receive a thorough grounding in all the theories and skills that are needed to succeed in the digital marketing specialization. Coursera offers marketing certification courses such as the Digital Marketing Essentials, which consists of five modules, The Anatomy of a Concept, which introduces students to the various conceptual components of marketing, A Legal Definition of Digital Marketing, which looks at the legal aspects of creating a successful website and how to protect your intellectual property, Digital Supply Chain Management, which teach you about the supply chain management tools essential for online businesses, Digital Photography Business, which look at the process of taking high-quality images and turning them into digital files that can be efficiently used.

Offered by: University of Exeter. This is a fully accredited online digital marketing specialist training course from the University of Exeter. It offers two modules the Internet Strategy and Influencers. The Internet Strategy module includes five modules that examine key elements of SEO, including keywords and key phrases, link building, content, link building strategies, and content optimization, while the influencers module looks at six key influencer types are social media, video, podcasting, blogs, social networking, and directory submission.

Available by: Kaplan University. This is a successful digital marketing training module from Kaplan University that helps students learn the best ways to market their products or services on the web through engaging online digital marketing training. The eight modules that this course covers are Website Design and Architecture, Conversion Optimization, Email Marketing, Link Building, Content Management, Search Engine Optimization, Social Media, and AdSense.

Offered by: University of South Florida. This is a free course that covers the basics and key concepts of search engine optimization (SEO). There is a helpful glossary, exercise, videos, troubleshooting guide, testing guidelines, and study guides. The nice thing about this is it is offered in twenty-four hours, which makes it more feasible for you to fit in your other responsibilities around it.

Available by: Prudential University. This is a six-week PPC (pay per click) training course. Upon completion of the six-week course, you will receive a certificate that demonstrates you as an expert in the field of pay-per-click management. It also comes with a bunch of great resources and a detailed study guide. The good thing about PPC courses is that they are offered over the phone or online, which makes it easier to fit it in with your schedule if you need it.

These are some of the online marketing courses covering different digital marketing techniques. There are other online courses also available. Before enrolling in an online course, it is wise to do your homework to ensure you are getting the most out of it. A solid understanding of SEO and other digital marketing techniques is necessary to help you succeed.