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Business and Management

Streamline Communication With Explainer Videos

It can be difficult in today's fast-pacing business world to communicate effectively, or simply to get people to take notice. With the daily bombardment of information in all facets of life, businesses are challenged with reaching their audiences and keeping their attention.

So how can ideas be delivered to create a meaningful connection?

The answer is in using a new form of video creation that has been developed around the familiarity of animation called "explanation video" or "explainer video." The objective of these short videos is to keep audiences engaged through entertainment so they can better absorb important information quickly.

The information retained in viewing one minute of online video is equivalent to reading about 1.8 million written words. Hence, the introduction of products, services, or material is presented in a more interesting and recognizable way. You can hire a professional explainer video via to create an engaging video for your business.

The basis of an explainer video is to leverage graphics, illustrations, photos, or dynamic language to tell a compelling short story with voice-over, music, and sound effects. It can be used to inform, promote, or train. Considering over 90% of buying decisions are driven by emotional responses, they can also be used to increase revenues for businesses.

Studies have shown that people are more inclined to retain information presented in this form, as opposed to traditional delivery methods. Visual retention is almost 80% more effective than hearing information, or almost 60% more than reading.