Doctors must find a way to use their skills to broaden the scope of their practice. The growing demand for personalized care and service in medicine can provide opportunities for clinicians who see the benefit of addressing these needs.
Don't try to reinvent the wheel, learn from our experience, here are tips to help you successfully add Aesthetic Medicine to your practice.
1. Do it because you want to
Adding aesthetic medical procedures will add another dimension to your practice. Adding a cash-based income center to your practice should pay off big. However, if you are not doing what you really enjoy, it will be reflected in your results. Since you will likely spend more time and money than you originally planned, you need to make sure that what you really want to do is add cosmetic medical procedures.
2. Start with a roadmap
You must have a clear strategy of what services, procedures, and products you will offer. Don't try to be everything to everyone. The medical aesthetic addition generally combines medical and aesthetic procedures along with complimentary skincare products.
A very important part of your business plan is to clearly understand what the main minimally invasive procedures are and who is going to perform them.
3. Building your dream team
Since you don't want to be tied down in the day-to-day operations of the medical aesthetics portion of the practice, you may consider hiring a director of medical aesthetics. This person must have exceptional customer service values and be talented enough to choose and develop the right equipment to perform your aesthetic medical procedures.
4. Marketing and promotion
First of all, you should inform all of your current patients about your new aesthetic medicine procedures, but don't think this is enough! You will need to have a comprehensive marketing plan before your grand opening. You may want to offer free information sessions on popular topics (for example, wellness) or a special promotional treatment package.